On June 23rd, 2018, “China’s First OTC Brand Awareness Month” launch ceremony was held in New Beijing People’s Daily Media Building. Henan Lingrui Pharmaceutical Co., Ltd. was invited to the event and showcased its leading product, Lingrui Meridian Obstruction Removing and Pain Relieving Plaster Patch. The product was praised and subsequently chosen by “China’s First OTC Brand Awareness Month” as a flagship promotional brand.
This event is co-sponsored by the Chinese Association of Non-prescription Drugs, China Pharmaceutical News Information Association, and the People’s Network Public Opinion Data Center. More than 20 well-known pharmaceutical companies at home and abroad participated, including Lingrui Pharmaceutical, SK&F, Bayer, and Pfizer. The event takes the theme of “Pharmaceutical Brands Around Me” to build an authoritative OTC promotion platform. By cohesion of industry forces to create brand synergy, it gives the public more insight into the OTC brand as a whole, and enables medicine to ultimately better serve public health.
The event officially released “China’s Non-Prescription Drug Industry Brand Integrity Statement”. It awarded outstanding OTC brand companies; well recognized by the industry and adhering to honest management and public interest. It is reported that after the organizing committee’s multi-angle review and assessment, 25 well-known OTC brand companies were shortlisted for “China’s First OTC Brand Awareness Month” as a promotional brand. Lingrui Pharmaceutical was honored to be among them.
As the state nominated winner of the. “High-Tech Enterprise and National Quality Award”, Lingrui is committed to the pharmaceutical industry and protecting human health. Lingrui Meridian Obstruction Removing and Pain Relieving Plaster Patch is an external plaster medicine for the treatment of osteoarthritis and cervical spondylosis. It is under the Protected Varieties of Traditional Chinese Medicine, as well as being a unique pharmaceutical product with an annual sales volume of over 500 million yuan in the industry. With good reputation and curative effect, it is both popular and occupies a significant portion of market share; trusted and recommended by both customers and retail pharmacies alike. It is also listed on the “Healthy China • China Brand List” for consecutive years since 2008.